I really like to see innovative or just plain different labels. Unfortunately New Zealand producers have been dragging the chain in this regard. Most of our labels are fairly safe and conservative just like the names. Until now that is!
I saw these three a couple of weeks ago. The Catalina Sounds isn’t really that different except it is a one piece label. I thought The Curio is really quite cool though.
Sasha d'Entremont
Hello Paul, thanks for the CURIO mention, we launched our Curio Collection in 2008. We were definitely trying to do something courageously different with our label. We’ve had some great feedback and of course some not so great feedback from wine label purists who think we’ve gone too far.
The wines are all single vineyard, and from all over New Zealand’s South Island. The range is available in restaurants and bars throughout New Zealand.
Thanks again!
Cheers
Sasha and the team at Mud House Wines.
Jan 27, 2010 @ 11:31 am